What Is a Sales Operations Analyst? Job Duties and How To Become One

Sales operations analysts are the key-bearers of a company’s sales operations.

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Want to become a sales operations analyst but wonder what exactly you’ll be expected to do in this job and how you can improve your application to get hired? Don’t worry. This post will help you out.

Today, we’ll walk you through everything you need to know about the sales operations analyst position, including:

  • Who are sales operations analysts?
  • What does a sales operations analyst do?
  • Sales operations analyst job description
  • Sales operations analyst salary
  • Sales operation analyst skills
  • How to become a sales operations analyst

Who are Sales Operations Analysts?

Sales operations analysts are the ones playing a critical role in developing and improving sales processes for companies. They help businesses drive more sales and revenue by providing actionable insights on sales activities to inform senior managers’ decision-making. Hence, sales operations analysts generally work in a high-pressure environment and require many skills to succeed in the job.

What Does a Sales Operations Analyst Do?

Sales operations analysts are responsible for collaborating with sales, product, operations, marketing, finance departments, and external parties in analyzing and creating sales reports. They also need to do sales forecasts, budget planning, project management, and client communication.

Sales Operations Analyst Job Description

Here is a typical job description of the sales operations analyst position:

  • Act as the main point of contact for contract drafting, negotiation, and execution processes between teams and channel information to relevant stakeholders.
  • Work with project managers, business analysts, salesforce administrators, and sales team leaders to implement and collaborate on major sales-related projects.
  • Integrate, analyze, and evaluate sales performance based on predetermined metrics.
  • Provide ad hoc analyses to sales and marketing teams regarding sales progress and syndicated data updates.
  • Support sales operations managers on planning processes, managing projects, and preparing sales meetings.
  • Assist in territory and quota administration, report and dashboard management, basic troubleshooting, and other tasks required.
  • Contribute to developing business controls, policies, procedures, and best practices to maximize sales performance.
  • Maintain accurate client data throughout CRM and different systems, ensure correct pricing and allocations, and document pertinent transaction details.

Sales Operations Analyst Salary

According to PayScale, the average salary for a sales operations analyst is $62,460. For an entry-level position with less than one year of experience, you can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $55,466. If you gain more than five years of experience, your salary will go up above $70k.

Sales Operations Analyst Skills

To qualify for this position, you’ll need the following:

  • Extreme attention to detail and consistently seek to understand the cause and effect of a situation thoroughly.
  • Have the ability to present ideas clearly using oral, written, visual, and non-verbal communication skills and active listening skills.
  • Ability to work in a team and independently and meet deadlines.
  • Possess these skills: critical thinking, analytical thinking, problem-solving, data analysis, and strategic planning.
  • Fluency with Microsoft Office Suite (especially Excel) and Google Sheets.
  • Demonstrated experience with Salesforce, customer relationship management (CRM), SQL, database, and data visualization.
  • Comfortable learning new technology and able to adapt well to new applications.
  • Strong personal code of ethics, integrity, diversity, and trust.

How to Become a Sales Operations Analyst

To become a sales operations analyst, you should possess most of the above skills and have a deep understanding of sales operations and technology. You may also be required to have at least a bachelor’s degree in marketing, business administration, finance, data analytics, or a related field. In addition, many employers prefer applicants who have previous experience working in their industry. You have to be ready to work with revenue operations software, understand what’s really going on in each area of revenue generation and help to guide your team through the sales process.

Ideal candidates for sales operations analysts often are highly data-driven, intellectually curious, and fast learners. They can respond effectively to new situations and quickly identify high-impact projects with limited direction and supervision.

Now that you’ve learned who a sales operations analyst is and what you need to do to be qualified for this position. Start equipping yourself with extensive knowledge of sales processes and improve the sales operations analyst skills mentioned above.

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