Email integration with Salesforce benefits a company in many ways.
1. There will be an increase in engagement
Integration brings all communication and contacts into a centralized place. Sales teams take advantage of the contact lists to create personalized email marketing campaigns.
2. It is easier to create orderly contact lists
It is harder to sort out email addresses and telephone numbers using email platforms. Integration makes it easier to build segmented contact lists. They can group email recipients by specific criteria, which works better when launching targeted email marketing campaigns. This helps boost click-through rates and increase conversions.
3. Generating leads
Marketing campaign success is measured when sales teams manage to pull more traffic toward the business. Integration helps the team to use diverse lead generation tools to create exclusively targeted campaigns that attract more traffic to their website.
4. A record of higher productivity
When email and Salesforce are not integrated, sales representatives get involved in many manual data entry tasks. The time they could have used for marketing is spent on data entry and checking emails. Tedious data entry processes are eliminated after integration.
5. Improved visibility
Better visibility helps a company build trust with its audiences. Marketers should improve their marketing strategies to build better brand recognition. Integration helps the team achieve this goal. Salesforce contains useful analytics tools that provide sales teams with a detailed view of their marketing successes. They can create new email campaigns directly from Salesforce based on the success of their previous campaign.
6. Growing email subscriber lists
Data generated in Salesforce can help sales representatives to forecast customer behavior in specific situations. They leverage this data to create uniquely personalized client experiences.
7. Better email communication
One of the key benefits companies get due to integration is email segmentation. Sales teams can segment emails according to customer actions. They classify the emails into leads clusters, conversions, prospects, and orders. The teams achieve better communication when they create emails that address specific customer needs.