When an organization scales, Sales leadership has the important task of refining the sales process. The more customers and revenue your organization acquires as it scales, the more complex the sales process becomes and the more KPIs you should measure.
In general, the sales ops manager’s primary responsibility is to decrease friction within the sales process so that sales representatives can complete their everyday tasks effectively and successfully.
In this post, we will share with you the following:
- What sales ops managers and sales analysts are
- What are their role and duties in an organization
- How much they make
- What qualifications are needed for this position
- How one can build a career in this field.
What Are Sales Operations Managers?
Sales ops managers are companies’ chief experts on sales technologies (in other words, masters of efficiency). Their primary goal is developing and overseeing a smooth and effective sales process to provide growth opportunities for the company. These are the people who take care of all the details that allow sales reps to sell faster and better.
These managers interact closely with all levels of the sales department. They can act as mentors for new reps, and they work with executives and sales managers to help develop recommendations and make data-driven decisions to enhance the sales funnel as well as the sales process.
Besides the sales department, sales ops managers work closely with the marketing staff, building an effective lead qualification process, organizing successful email marketing campaigns, and creating effective marketing content based on customer insights.
What Are Sales Operations Analysts?
Sales operations analysts are experts who help enhance a company’s sales processes. Their mission is to assess and organize data and provide support to the accounting, marketing, and sales teams.
Practical roles and tasks can vary significantly depending on an analyst’s employer and the markets they are researching. They also provide a deeper understanding of clients to increase the organization’s sales productivity.
What Do Sales Operations Managers Do?
Below are the main tasks that sales ops managers perform:
- Collecting detailed data on the sales team’s operation in real-time.
- Comparing individual sales team members’ results.
- Optimizing forecasting to improve team productivity.
- Establishing and communicating understandable sales goals.
- Maintaining sales tools, including CRM.
- Tracking long-term sales data.
- Implementing new technologies to ensure that sales and marketing departments are successful in achieving their goals, as well as training staff to use
- these software tools.
- Building communication between management and teams.
- Helping teams with customer retention.
What Are the Qualifications for a Sales Ops Manager Position
In order to qualify for this position, you will need the following:
- A university degree in business administration, commerce, management, industrial technology, or industrial engineering
- Production experience in the relevant industry
- Knowledge and experience in organizational effectiveness and operations management, human resources, business management, finance and accounting, project management principles and practices
- Strong analytical and information technology abilities
- Advanced computing skills
- Familiarity with databases and sales software tools
- Very strong communication skills
- 3+ years of work experience in a managerial position with growing responsibility
- Problem-solving, collaboration, and multitasking skills
Sales Operations Manager Salary Ranges
According to Salary.com, sales operations manager salaries in the United States can vary from a minimum of $92.9K to a maximum of $117.5K a year. The average salary is $$104.7K a year.
What’s more, a sales ops manager can get $14K in additional cash compensation and $117K total annual compensation.
How to Be a Good Sales Ops Manager
Many people come to this position with a lot of experience in sales, operations, finance, or even a brilliant combination of these fields. For example, a revenue operations (RevOps) manager with a decent amount of experience working with related strategies and software systems can make an excellent sales ops manager.
Many sales ops managers start as sales reps, build successful careers, and continue to grow. If you truly want to be a worthy candidate for this position, you must:
- Have the qualifications and necessary skills;
- Take advantage of your organization’s training programs and mentorship. The more you learn about the company’s sales processes, forecasting, CRMs, and creating strategies, and try to enhance them, the better off you’ll be!
Once you have proven yourself as a talented sales ops manager, you can eventually become a VP of Sales Operations or Director of Sales Operations and manage the entire sales ops team.