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12 Leadership principles every business owner and leader should know

Inspire greatness, ignite growth, and leave an unforgettable legacy.

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As a business owner, sales leader, or C-suite executive, you’re responsible for guiding your organization toward success.

To achieve that, you need to possess strong leadership skills that inspire your team to do their best jobs, make smart decisions, and adapt to changing circumstances.

In this article, we’ll walk you through 12 fundamental leadership principles you should apply to your team.

What are Leadership Principles?

Leadership principles are the standards by which leaders make decisions and act on their responsibilities. They’re the guiding principles leaders use to decide what is right and wrong, what should be done or not, and how to deal with people who fall short of those standards.

Leadership principles are often based on the idea that effective leadership requires a consistent approach to leading others, regardless of the situation or circumstances.

12 Critical Leadership Principles


Here are 12 leadership principles that can help you become a successful leader:

1. Lead By Example

Leading by example is the act of demonstrating how to do something through your actions. It’s not just about what you say but also what you do.

Leading by example is an important part of being a leader because it demonstrates you’re trustworthy and keep your promises. When people see how you behave, they’ll naturally follow suit.

2. Communicate Clearly and Often

If your team doesn’t know what you want from them, how will they know how to do their jobs? If your reps don’t understand marketing messages, how can they deliver them to clients? That’s the reason why clear communication is critical for leadership.

But it’s not enough just to communicate clearly—you have to communicate it often. Your team needs reminders about what you expect from them, what’s been done, and what remains to do.

3. Empower Your Team

Empowering team members is a crucial leadership principle that involves giving them the tools, resources, and autonomy they need to succeed in their roles.

When your team feels empowered, they’ll be more motivated to work hard because they know their efforts have meaning and purpose—and that what they’re doing matters.

4. Encourage Creativity and Innovation

The most successful leaders always encourage creativity, innovation, and new ways of thinking. As a leader, you should be the first to embrace change and find ways to incorporate it into your work.

Allow your team to share their ideas and thoughts openly without fear of criticism or rejection. Make it clear that you value everyone’s input and are open to new ideas.

5. Foster a Positive Work Environment

A positive workplace promotes employee satisfaction and retention, leading to better business results.

Much research has been conducted on this topic, and it consistently shows that employees who feel valued and engaged at work are more productive and creative than their peers.

When a work environment is supportive and enjoyable, it’ll also boost open communication between managers and employees.

6. Stay Adaptable


An adaptable leader can keep up with the ever-changing environment and easily meet new challenges. That’s what separates a good leader from a great one.

When you stay open to new ideas and be willing to pivot when circumstances change, you also encourage your team to do that. This will eventually lead to improved productivity and higher employee satisfaction.

7. Lead with Empathy

You’re not just leading a team of people—you’re leading people. And that means you need to put yourself in their shoes, see the world through their eyes, and think about how your decisions will affect them.

Leading with empathy is the key to effective leadership. Doing it well can help you make a significant difference in how your team perceive the work environment.

8. Be a Continuous Learner

The ability to learn and grow is one of the most essential qualities of a great leader. If you want to be the best leader you can be, you have to push yourself to keep growing.

Do research into new trends and practices in your industry, read books about leadership styles, and attend conferences and networking events where you can connect with other leaders. Also, learn from your team members by actively listening to their ideas and feedback.

9. Make Tough Decisions

As a leader, you’ll inevitably face situations where you have to make tough decisions that could significantly impact your team or organization. These decisions could range from major strategic choices to delicate personnel issues.

Making tough decisions involves having the courage and willingness to take on complex challenges and making hard calls, even if they’re unpopular or uncomfortable. As long as you communicate your reasoning clearly and seek feedback from your team, don’t shy away from doing that.

10. Foster a Culture of Diversity and Inclusion

A leader needs to understand the importance of embracing and celebrating differences among individuals, including diversity in culture, ethnicity, gender, religion, age, sexual orientation, and more.

Creating a diverse and inclusive environment helps to bring different perspectives, ideas, and experiences to the table, leading to more innovative solutions and better decision-making.

11. Be Humble

Humble leaders know their strengths and weaknesses and work hard to improve them daily. They’re not afraid to ask for help or admit when they’re wrong.

Humble leaders know the value of teamwork and collaboration. They want their employees to succeed as much as they do, so they’ll do whatever it takes to help them reach their goals.

Humble leaders also recognize how important it is for everyone in their team to feel respected, valued, and appreciated for the work they do every day.

12. Be A Good Listener


Being a good listener is a critical leadership principle that can significantly impact your effectiveness as a leader.

When you listen actively to people, it shows you value their opinions and ideas. This helps build trust and rapport, leading to stronger relationships with your team members, peers, and other stakeholders.

5 Rules of Leadership

The rules of leadership can vary depending on the context and situation, and they’re often specific to the organization or industry.

For example, Amazon built its unique and rigorous approach to leadership, which is guided by 14 leadership principles like “Customer Obsession,” “Think Big”, and “Earn Trust.” These principles serve as the foundation for Amazon’s culture and are used to guide decision-making at all levels of its company.

That said, organizations often have common rules of leadership, which include the following:

  • Set clear expectations: Communicate vision, goals, and objectives, as well as provide specific instructions on what’s expected from each team member.
  • Build strong relationships: A leader must build strong relationships with their team members and other stakeholders. This requires active listening, empathy, and the ability to communicate effectively.
  • Lead with empathy: As said above, leaders should be supportive and understanding when team members face challenges and help them find solutions.
  • Take accountability: Leaders must take responsibility for their actions and the outcomes of their decisions, even when things go wrong.
  • Continuously improve: Leaders should regularly seek feedback from team members and stakeholders, identify areas for growth, and keep updated with trends and changes.

Incorporating these 12 leadership principles into your management style can help you motivate your team to hit goals and become happier at work. Follow our blog for more tips and guides on how to build an effective sales team and become a successful leader.

Core UX Writer at Booking.com

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.