Author of articles
Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.
Deal management: definition, process, tools
Raise everybody’s deal-making game
Lavender Nguyen
4 min read
Sales performance gaps
Taking the time to identify, address, and close performance gaps will strengthen your sales reps skills
Lavender Nguyen
3 min read
Customer intelligence: definition, benefits, and techniques
The first step in exceeding your customer’s expectations is to know those expectations
Lavender Nguyen
3 min read