Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

What is predictive sales analytics and how can it bolster sales?

What if your business had its own crystal ball that would allow you to spot opportunities and avoid pitfalls? How? With predictive sales analytics

How to connect outlook to salesforce: full guide

How to sync contacts, events, email threads, and tasks while simplifying the whole process

6 Salesforce integration tools you should know that help drive sales

Boost sales with the best apps to integrate with Salesforce

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