Sales language: what to say (and not to say)

Choose your words wisely

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Sales language is the way you talk to your customers. It’s how you present features, benefits, and options in a way that makes people want to buy from your business. Knowing how to use sales language appropriately can help you turn more prospects into customers.

What does sales language mean?

Sales language refers to the words and phrases that are used by sales reps to persuade people to buy products or services.

There are a few different types of sales language, for example:

  • The value proposition: A promise of what your product or service will do for your customer.
  • The benefits: The specific benefits your customer will get from using your product or service.
  • The features: The technical details about how your product or service works.

Why is sales language important?

Sales language is vital because it helps you become more confident and persuasive. If you’re not sure about something, your customer can sense that uncertainty, and it’ll make them less likely to buy from you.

Sales language also helps you get your point across clearly and concisely. When you can explain what you’re selling in a way that’s easy for your customer to understand, they’ll feel more confident about making the purchase, which means they’ll be more likely to do so.

Finally, sales language gives your audience an idea of what they should expect when they buy from you. They can use this information to determine whether or not they think purchasing from you will be worth their time and money. If they aren’t interested in what they hear, they won’t buy from you.

Tips for using sales language effectively

  • Be clear and concise. Make sure your pitch is short and sweet and gets right to the point.
  • Be enthusiastic. If you want someone to buy something from you, they need to believe in what they’re buying as much as they believe in you selling it. So show them how excited you are about what you have to offer.
  • Use the word “you” throughout your sales copy. This makes it seem like you’re speaking directly to the audience and helps them feel they’re connecting with you.
  • Avoid jargon and buzzwords as much as possible (unless you’re writing for an industry that uses jargon regularly). People don’t want to have to translate what you’re saying to understand what it means.
  • Always be honest about what you’re offering, and never make false claims about your product or service. You’ll gain more trust from customers if they feel confident that they can trust what they read from your site or brochure.