Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

How to improve sales execution with AI

Execution is about focus and attention daily, not just quarterly or annually

Sales pipeline management in CRM: best practices for sales leaders

Sales pipeline management is a sales manager’s bread and butter

What are sales metrics and which ones are essential to track in revenue operations team?

“People who focus on ‘getting better’ goals as opposed to performance goals have a much better chance of success

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