Author of articles
Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.
How to conduct a sales win-loss analysis?
Knowing why we win is as valuable as knowing why we lose
Lavender Nguyen
3 min read
Sales operations KPIs and metrics to track
You can’t manage what you don’t measure
Lavender Nguyen
4 min read