Author of articles
Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.
Sales performance gaps
Taking the time to identify, address, and close performance gaps will strengthen your sales reps skills
Lavender Nguyen
3 min read
Customer intelligence: definition, benefits, and techniques
The first step in exceeding your customer’s expectations is to know those expectations
Lavender Nguyen
3 min read
Personal selling: advantages, types, strategies, and examples
Make a customer, not a sale
Lavender Nguyen
4 min read