Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

What is lead nurturing: definition, tips and strategies

On average, half of leads in any given system are not yet ready to buy

What does VP of sales track?

How VP of sales is making the number

Lost leads: how to re engage and prevent it (full guide)

The why, when, where, and how of lost leads

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