Author of articles
Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.
What is lead nurturing: definition, tips and strategies
On average, half of leads in any given system are not yet ready to buy
Lavender Nguyen
6 min read
Lost leads: how to re engage and prevent it (full guide)
The why, when, where, and how of lost leads
Lavender Nguyen
5 min read