This Signal notifies Sales Leadership about new emails or responses to leads, allowing them to stay fully informed about important lead communications, enabling coaching on effective communication practices, and ensuring timely follow-ups.
How organizations use it
As a Sales Director, you can keep an eye on post-event leads processing. You want to be informed about emails from your BDR team to the leads created after a high-budget conference.
Criteria: Lead Source=Event, Event Type=Conference, highly engaged leads (watched demo)
Why organizations use it
to have visibility and control into lead communication
to ensure playbook compliance in terms of response times and engagement