This signal keeps a Sales Representative and Sales Manager informed about lack of communication from Opportunities, Leads, or Accounts. It aids in maintaining communication momentum, improving response times, and ensuring that potential deal risks due to communication gaps are minimized.
How organizations use it
At the initial stages of an Opportunity lifecycle, it is essential to maintain regular communication with the contact. We closely monitor contact response time and during the Discovery stage, the best practice is to remind a contact with follow-up after 1 day of no response.