What are Thank You emails?
Thank You emails are a strategic auto-generated email that is used to establish special customer relationships. This email is sent to express gratitude for a purchase, signing in to a website, placing an order, and so on.
Thank You email helps to increase interaction between a company and their customers, improves brand loyalty, builds relationships with the customers, increases engagement, and allows a company to unobtrusively offer an additional product or service to those already purchased earlier.
According to Epsilon’s Email Trends and Benchmarks from Q2 2019, triggered emails (like Thank You emails) perform significantly better (65,7% open rates and 7,5% click-through rates) on average than BAU (Business-as-Usual) communications such as newsletters.
What should a Thank You email include?
- Subject line: indicate the reason you’re reaching out and what you are thankful for.
- Message: here, you should point out why it matters so much to you or your company. The message complements the subject line. Two or three paragraphs should be enough to highlight the essence of the letter. If you’re congratulating someone for their achievements, then add some statistics; if you’re expressing gratitude to sponsors, then list the donators and indicate the funds were directed, and so on.
- What’s next. Explain your vision for the continued collaboration. Use the presentations of your newest products, calls-to-action, discount codes, free app upgrades — any benefit of staying up with your company is crucial.
Thank You email templates
#1:
Thank you for joining!
Hello, [customer’s name]
Now, you’ll always be in-the-know about the latest [company’s industry] trends, products, and procedures. Plus, you’ll be the first to know about our exclusive promotions and offers!
In the meantime, be sure to check out our website [website address] to see what’s new and browse bestsellers loved by other A-list members like you!
[shop bestsellers button]
Kindest Regards, [company’s name]
#2:
Thanks for your order!
Hi, [customer’s name]!
We are delighted that you have found something you like.
As soon as your package is on its way, you will receive a delivery confirmation from us by email.
[delivery address]
Your [company’s name] team.
[view order button]
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