Here’s a stat I’m sure you’ve heard before: per Salesforce, sellers spend just 34% of their time actually selling.
The rest of the time, reps are bogged down by low-impact tasks.
According to HubSpot, 21% of sellers’ time goes toward writing email, while prospecting and data entry each account for 17% of working hours.
Whether they’re prospecting, re-entering data or shooting off emails, chances are, reps handle those “non-sales activities” directly from the browser.
So, why not put that browser to work?
If you’re a Chrome user (like 60% of internet users), there’s a whole library of browser extensions that can help you get more mileage out of your tech stack—and give you some time back.
Below, I’ve rounded up 12 of the best sales apps for Chrome—all built for high-impact selling.
RAIN Group data revealed that outreach pays off big-time: 82% of buyers say they accept meetings with sellers who proactively reach out, and top-performing prospectors generate 2.7x as many meetings as their peers.
Yet, according to Marc Wayshak, 67% of reps report reaching out to just 250 or fewer prospects within a calendar year.
DiscoverOrg is a B2B intelligence platform that stands to help sellers streamline the research process, so that they can focus on data-driven outreach.
The Chrome extension captures prospect insights from LinkedIn or Twitter profiles, company websites and Salesforce accounts and contact records—we’re talking verified emails and phone numbers—from your Chrome browser.
DiscoverOrg also offers org charts to help you identify decision-makers and where they fall on the organizational totem pole, while combing through the website. What’s more, you can send all of that data directly to your CRM in a single click.
54% of customers say companies need to transform the way they engage them.
Reps are “educating,” “connecting” and “delighting” at the individual level—using demographics, intent data, and firmographics to start the personalization process.
Crystal is an intelligence tool that deals in another type of user data: “personality insights.”
How it works is, the platform’s algorithm scans all publicly available information for your target lead.
From there, it compiles the findings and generates a personality profile.
The Chrome extension allows users to view Crystal’s personality insights while looking at prospects’ LinkedIn profiles. Do they have a hard time with criticism? If so, maybe skip the Challenger methodology.
Do they prefer that reps use a “serious” tone? Are they risk averse, accommodating or forceful?
Users receive real-time recommendations with tips for catering to these specific preferences.
Datanyze Insider is another sales intelligence solution you can use to level up your prospecting skills—only this time from a different angle. Where Crystal serves up personality insights and DiscoverOrg handles firmographics and demographics, Datanyze specializes in detailed technographics.
The Chrome extension allows users to view the following data points as they surf the web.
- Company details like annual revenue, contact information, tech spending, employee count, industry, etc.
- Prospects’ current technology providers, with windows that allow you to review websites & socials from the same page.
- Build lists that sync directly to Salesforce or your Datanyze account with a single click. You can also create lists and export them to another CRM, app or spreadsheet.
The extension itself is free, but you’ll need a Datanyze account to use it.
While Datanyze Insider can help you research and qualify accounts in any industry, the platform’s core selling point is technology tracking.
Meaning that SaaS plans or enterprise IT solutions stand to get the most value.
The main platform takes daily snapshots of prospects’ tech usage and alerts users when target accounts add or drop a competitors’ solution—allowing reps to swoop in at the ideal moment.
Additionally, Datanyze aims to help companies find and segment new prospects using technographic and firmographic data. In other words, this app can take your ideal customer profiles to the next level.
MicroStrategy HyperIntelligence is a “zero-click insights” platform that injects data into the apps/devices/websites that make up reps’ daily workflows.
This Chrome extension surfaces real-time information from 200+ data sources (including buyer insights, firmographics, product information, sales data, market intelligence, etc.) and serves up answers as you browse the web, email customers, Slack your colleagues, and generate reports.
Use it to:
- Provide sales experts with deep contextual insights that automatically appear on any website. The extension offers proactive recommendations and surfaces content as needed, allowing sellers to spend less time digging through folders and reports and more time talking to prospects.
- Scan web pages for relevant keywords. Users can learn more by hovering over highlighted words to see cards containing real-time insights and related KPIs, essentially explaining why users should care.
- Natural language processing (NLP) capabilities enable users to run text-based search queries to identify the information they need. They also allow users to integrate insights into other technologies like voice and chat.
Pricing is available upon request and users will need to pay for licensing fees, so it’s safe to assume that this isn’t exactly designed for the small business budget.
For those offering complex, tailored solutions, MicroStrategy HyperIntelligence can ensure that every conversation delivers value.
Intent data tools are fast becoming a competitive advantage.
Companies can now capture insights and immediately put them into action.
They also allow users to analyze and optimize touchpoints at the individual level, making it easier than ever to improve experiences for prospects and customers alike.
SalesWings is a sales intelligence tool that identifies buyer interests, tracks digital engagement, and keeps an eye out for signals that indicate that a lead is ready to make contact.
The platform provides real-time visibility into each buyer’s journey, tracking activity and intent as prospects move closer to close.
The Chrome extension collects lead scoring and tracking data from off-site interactions (think LinkedIn or Gmail), then syncs with the CRM and the rest of the sales stack.
Key features include:
- Predictive, point-based lead scoring
- Data enrichment for tracked leads at both the company and individual level
- Real-time website tracking
- Email open tracking
- Integrates with a long list of CRMs, email marketing tools, landing page builders, and more
- Custom alerts that can be sent via SMS, email, Slack, or browser
- Real-time lead dashboard
SalesWings is one of the best Chrome extensions for salespeople—and marketers too—as it offers users everything they need to focus on nurturing customer relationships with timely, personalized experiences.
Like SalesWings, Clearbit is a sales and marketing intelligence platform that helps companies understand their audience, though it works a bit differently.
Sellers can use Clearbit to gather firmographic intelligence like annual revenue, employee count, technologies used, and industry designation, as well as individual buyer insights. Marketers can use Clearbit for Google Ads, paid social, remarketing campaigns, email marketing, content, and more.
Clearbit Connect is a widget that hangs out in the Gmail sidebar, essentially turning your compose window into a search bar.
Search for a specific company and Clearbit will tell you who to email and what you need to know before getting in touch. Clearbit surfaces everything from social handles and firmographics to the emails linked to your target accounts.
The benefit here is, you can capture data to support buyer persona & ICP creation and ABM strategies without any extra effort on your end.
Hunter.io is an easy-to-use prospecting tool that helps you find and verify prospect email addresses. The Chrome extension allows you to extend that function to other websites, collecting contact info as you browse.
The Hunter.io icon automatically turns orange if it detects any emails. If you’re interested in reaching out, click the icon to see the results.
Verified emails are either labeled as such or assigned a confidence score. If an email address hasn’t yet been verified, you can click the checkmark that appears right next to it.
Users can also build prospect lists as they browse by clicking the “+” to add new leads to the list. From there, you can sync contact information to existing email campaigns, CRM records, and other apps for later outreach efforts.
While not as robust as some of the other solutions on this list, Hunter.io is super affordable and sure to save you hours of prospecting research.
There’s a free plan that allows you to check 50 emails a month, while the entry-level paid plan still clocks in under $50.
According to OptinMonster, companies with consistent social selling practices are 40% more likely to hit sales targets than those that don’t sell on social channels.
They also found that 39% of B2B reps say social selling has allowed them to spend less time researching prospects, likely because research is baked into the process.
Buffer is a popular social media scheduling platform that allows users to publish content across multiple channels and analyze campaign performance. It’s great for streamlining social selling efforts, as reps can pre-schedule thought-leadership posts, curate content, and maintain a consistent, cross-platform publishing cadence.
Though Buffer was designed for marketers, it’s a top-notch sales enablement tool. Teams can easily collaborate on content and set approval flows and account permissions that ensure that all content stays on-brand.
The Buffer Chrome extension allows individual reps to supplement the company’s social media strategy with their own profiles which in many cases have much more organic reach than business profiles.
Once installed, the Buffer Chrome extension allows you to share content to LinkedIn, Twitter, Facebook, and Instagram from any website with one click. Users can then choose to publish on the spot or add to their queue and schedule later.
Hootsuite is another popular social media publishing tool that sellers can use to power up their social selling strategy. The Hootsuite Chrome plugin, Hootlet is similar to Buffer’s extension in that it allows users to share content to social media from any website without switching tabs.
Sellers can use it to highlight text to share directly to LinkedIn or Twitter, share images and videos from their browser, and use location-targeting to share relevant insights across geographic regions.
The main difference between the two extensions is the scheduling function. Hootsuite requires you to set a specific date and time for publishing content, while Buffer’s solution comes with a queuing feature.
While the Chrome extensions are relatively similar, the platforms themselves have some important differences:
- Buffer supports LinkedIn, Facebook, Instagram, and Twitter, while Hootsuite supports those channels, plus YouTube and WordPress. Pinterest is available on both platforms with Pro plans and above.
- Hootsuite allows admins to manage larger teams–users can organize employees into different groups and set controls that handle asset management at-scale.
- Buffer’s reporting tools focus primarily on the post themselves, while Hootsuite provides deeper audience insights and social listening capabilities.
Bottom line: Hootsuite is better for larger companies with more channels, while Buffer is a more affordable solution for smaller brands.
If you’re looking for a more detailed breakdown, I recommend checking out this comparison from Zapier–they do a great job evaluating both tools feature by feature.
Highspot is a sales enablement platform designed to help teams manage content, guide sellers, train reps, and engage customers. Highspot for Chrome aims to help sellers find and share the content they need without ever leaving the browser.
While not a scheduling platform like the Hootsuite or Buffer Chrome extensions, Highspot for Chrome supports social selling through LinkedIn and Twitter and makes it easy to find and share sales content directly from the browser.
Keep tabs on content performance with notifications that let you know when a prospect views something you shared. You can also track engagement metrics and link them back to your big-picture strategy.
The benefit here is Highspot allows you to monitor content performance against revenue and pipeline metrics long-term. This means you’ll be able to identify high-impact content and use insights to improve the strategy moving forward.
Buyers love video and expect personalization.
BombBomb Video allows sellers to bring the two strategies together, capturing prospects’ attention with something “just for them.”
BombBomb’s Chrome extension allows sales reps to:
- Record webcam videos, screen shares, or both at once
- Embed video in an email, landing page, or share via URL
- Track opens, clicks, and plays
- Watch a real-time activity feed
- See how much of your video prospects watch
- Schedule emails
- Save canned responses & templates for later reuse
Video messaging is a great way for sellers to bring some of the magic of “face-to-face” interactions into the virtual realm, making it easier to build trust and credibility from behind the screen.
Whether you call yourself a “writer” or not, selling involves a lot of written communication. Selling also involves paying attention to the tiny details that together, inform how buyers see you and your brand.
Grammarly can help you avoid publishing typo-laden thought leadership content or sabotaging your cold outreach efforts with a misplaced apostrophe.
While the main app offers more features, the Chrome extension takes over all of the textboxes you encounter on the web. This allows you to check emails, social posts, blogs, Google docs, and more for spelling and grammatical errors.
Grammarly’s free Google Chrome extension scans for major errors, though it’s essentially a web-based spell checker. At $140 a year, the premium subscription is worth the investment, as it allows users to check content for tone, originality, delivery, and more.
Some extensions help you save time, others capture data in a single click and sync insights back to your CRM. Others help you master the art of social selling or simply keep things in order.
If you don’t see the tech you need here, head over to the Chrome Web Store, and run a quick search. Chances are, you’ll find a few extensions that can streamline your sales process, including Revenue Inbox, our email and calendar sync software for Gmail and Salesforce.
This extension brings Salesforce into the inbox, allowing you to work within a single tab, while two-way sync and auto-capture eliminate data entry. You can check it out here to learn more.