Building a Revenue Operations Team

Revenue Operations has one job: to drive growth through operational efficiency across the customer lifecycle.

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Want to build a successful revenue operations team for your company but don’t know what roles you need to hire and how to get started? Then, we’ve got you covered.

In this post, we’ll show you an exact plan to do it, plus recommend some actionable tips so you can manage your revenue operations team effectively.

Why Do You Need a Revenue Operations Team?

A revenue operations (RevOps) team is crucial for tracking your revenue operations activities and maximizing your revenue potential.

A revenue operations team is responsible for aligning your revenue-generating functions, i.e., marketing, sales, operations, and customers success, to drive revenue for your business. Research from Forrester has found that today’s board members “want to see clear evidence of connection and alignment between revenue-generating functions,” and companies that have highly aligned departments grow 19% faster and are 15% more profitable than those that don’t.

Let’s take a closer look at a RevOps team’s responsibilities to understand more about the importance of this team.

Revenue Operations Team Responsibilities

A RevOps team can handle a lot of duties and responsibilities, but the following are typical:

  • Integrating all the functions that generate revenue to provide a consistent, strategic revenue operations roadmap for the entire organization.
  • Tracking and evaluating revenue operations metrics like customer acquisition cost, recurring revenue, customer lifetime value, customer churn, customer retention, and more to provide leaders with actionable insights for their decision making.
  • Facilitating communications between teams to ensure everyone is on the same page and every team has what they need to achieve their goals.
  • Defining processes, managing tech stack, training other departments, assessing risks and opportunities, and more.

Revenue Operations Team Members

The specific roles of a revenue operations team will vary depending on the size of your company, the industry you’re in, the product or service you’re selling, the audience you’re targeting, and more.

For example, a small business probably doesn’t need a revenue operations director. But a large multinational might have two or more RevOps directors to manage revenue operations for specific areas.

Here are some common revenue operations roles:

  • Revenue operations manager: A manager involves managing all the RevOps activities of the business, including executing go-to-market strategies, identifying revenue-generating opportunities, improving efficiency, measuring performance, and more.
  • Revenue operations director (or head of revenue operations): This role requires higher levels of skills and expertise than a revenue operations manager role does. A director of revenue operations will take ownership of a cross-functional team and guide the entire company in every facet of the development and execution of go-to-market strategies.
  • Revenue operations analyst: An analyst is responsible for monitoring pipeline health and analyzing data to discover strategic insights for senior management. They also have to work with other teams to ensure data is captured in a whole and effective manner.
  • Revenue operations project manager: This role handles organizing RevOps team members across multiple projects and ensuring every project is on time and on budget. They also need to report performance based on a timeline, budget adherence, and goal attainment to a RevOps manager.

Tips for Running a Revenue Operations Team

There are many factors to consider when building a revenue operations team. Here are some tips you may want to keep in mind:

1. Determine Your Goals, Objectives, and Resources

To tap into the power of revenue operations, first, you should clarify what you expect to see from your dream team, what you want them to achieve, and how that will help grow your business.

Also, think about if you can afford to provide your RevOps team with everything they need to perform their jobs. Technology, training and coaching, compensation packages, and the like — all are important factors affecting your team’s performance.

2. Ensure All Team Members Are Data- And Results-Driven

Get everyone on board with your goal and objectives. Help them clearly understand the revenue goals, data ownership, processes, and organizational structure. You may also want to define a set of metrics to guide your team through tracking activities and performance.

3. Give Your Team the Right Tools

Your RevOps team doesn’t need a lot of tools and software — they only need the right tech stack to do the best job.

Some essentials include:

  • Revenue operations software like Revenue Grid to keep track of revenue performance, sales pipeline health, deal success, team analytics, forecasting, and data accuracy across channels.
  • Project management tools like Asana to manage tasks, track collaboration, and build workflow.
  • Collaborative editing suite like Google Suite, Microsoft Office 365.

The future of revenue operations is pretty much guaranteed as it’s the key to revenue success. If you haven’t thought about building a revenue operations team, now is the perfect time to do it.

Try Revenue Grid to make your team-building
process easier.

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    Report by Forrester: Revenue
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