Industry insights

Revenue Grid Recognized in 2024 Gartner Market Guide for Revenue Intelligence

By Tara Pawlak, Senior Vice President of Marketing

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As we continue to build our leadership in the revenue intelligence space, we are excited to announce that Gartner has recognized Revenue Grid in its latest Market Guide for Revenue Intelligence.*  The report explores 15 revenue intelligence providers in the market today and anticipates how their offerings might develop over time.

As stated in the report, “Revenue Grid’s data capture uses comprehensive activity tracking that focuses on relevance and detail from email, calendar, web meetings, and Slack and Microsoft Teams interactions. Its native, two-way SFA integration provides data consistency and integrity with real-time synchronization. Its Signals feature provides risk indicators and AI-guided selling based on interaction history and content. Personalized insights from rule-based actions and AI-powered analysis from prebuilt models trigger notifications and suggest corrective actions after the interaction. Its forecast module allows leaders to submit a bottom-up forecast, while waterfall and Sankey diagrams improve pipeline visibility by showing changes over time.” *

Gartner also noted: “The company plans to leverage AI for actionable insights and real-time coaching, focusing on dynamic playbooks and summaries to highlight trends and changes in deals, conversations and overall pipeline health. Its AI co-pilot will analyze conversations, emails and customer data to provide real-time guidance and highlight relevant customer information. Other plans include pipeline cleaning and prioritization and a GenAI-powered suite to deliver pipeline analytics.” *

According to Gartner, two crucial developments are driving greater adoption of revenue intelligence platforms:

  • By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision-making, using technology that unites workflow, data, and analytics.
  • By 2028, 60% of B2B seller work will be executed through conversational user interfaces via GenAI sales technologies.

With a wide array of solutions to choose from, RevOps leaders may find that one of their greatest challenges is selecting the ideal revenue intelligence solution, often requiring alignment among multiple stakeholders and a deep understanding of the specific needs and goals of the organization.  Recognizing these complexities, Revenue Grid recently released a new resource to help buyers in this journey: “Accelerate Revenue Velocity with Revenue Intelligence: A Guide to Choosing the Right Solution.”

More than just a toolkit; this comprehensive Buyer’s Guide is a strategic asset covering various topics for the various stakeholders who play a role in the revenue intelligence decision-making process.

*Gartner, Inc. “Market Guide for Revenue Intelligence,” by Steve Rietberg, Adnan Zijadic, Elizabeth Jones, Dan Gottlieb, Alyssa Cruz.  July 15, 2024.

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