Key Takeaway
- Five proven closing techniques: Now or Never, Summary, Sharp Angle, Ended Question, and Assumptive closes
- Each technique addresses different buyer psychology and sales scenarios
- Revenuegrid's AI-driven insights enhance the effectiveness of all closing techniques
- Timing and customer context are crucial for successful implementation
- Combining multiple techniques with technology accelerates deal closure
Imagine the scene, the market analysis for your product forecasts tremendous success, you’ve got extremely promising sales leads and your meetings are all lined up. The deals are waiting for the taking.
You walk into your meetings and set up your video calls certain of success. You’re almost there but at the last and final hurdle, the closing stage of the deal, something goes wrong. You fail to make it and all your hard work was for nothing.
Don’t worry though help is on hand to improve your closing and for you to get those sales and commissions faster than ever. There are five techniques for closing sales that are guaranteed to succeed and we’re going to go through all of them.
Why Closing Deals Faster Matters
Accelerating your deal closure isn’t just about hitting quarterly targets—it’s about building sustainable competitive advantage. Organizations with disciplined sales processes that move deals quickly report 28% higher revenue growth compared to those with ad hoc approaches, demonstrating that speed and systematic execution drive sustainable competitive advantage.
When you close deals faster, you free up resources to pursue additional opportunities, improve cash flow, and create positive momentum within your sales team. This velocity also enhances customer experience, as prospects appreciate efficient, professional sales processes that respect their time and decision-making needs.
Common Challenges in Closing Deals
Before diving into solutions, it’s crucial to understand what typically slows down deal closure. The most significant obstacle isn’t what many sales professionals expect—61% of lost deals result from buyer indecision rather than price objections or product deficiencies.
Common challenges that extend sales cycles include:
- Indecisive buyers who struggle to commit despite recognising value
- Complex approval processes involving multiple stakeholders
- Internal bottlenecks such as legal reviews and procurement procedures
- Competitive pressure that creates analysis paralysis
- Insufficient urgency when prospects don’t perceive immediate need
- Poor qualification leading to misaligned expectations
Understanding these challenges helps you select the right closing technique for each situation and address the root causes of delayed decisions.
Proven Strategies to Close Deals Faster
Beyond specific closing techniques, successful deal acceleration requires a systematic approach throughout your sales process. When outbound prospecting efforts target prospects matching the ideal customer profile with precision, deals close up to 488% faster than generic outreach.
Here are the foundational strategies that accelerate deal closure:
- Qualify ruthlessly early – Ensure prospects have budget, authority, need, and timeline before investing significant time
- Identify all decision makers – Map the complete buying committee and understand each stakeholder’s priorities
- Create genuine urgency – Connect your solution to time-sensitive business objectives or opportunities
- Leverage social proof – Share relevant case studies and testimonials that resonate with your prospect’s situation
- Follow up consistently – Maintain momentum with structured, value-added touchpoints
- Address objections proactively – Anticipate concerns and prepare compelling responses
- Simplify the buying process – Remove friction wherever possible in contracts, approvals, and implementation
These strategies create the foundation for effective closing techniques, ensuring you’re applying the right approach at the right time with qualified prospects.
Now or never close
Now or never closes are a great way to inject energy into your sales process. They create urgency by offering a special one time discount for a client’s immediate agreement to the deal. There are many ways you can achieve this so we included a few examples for you below;
- “We can offer a 30% discount to customers who buy this today only.”
- “If you sign up today you’ll receive priority during implementation and for later updates.”
- “We only have one version of the product left and another client has expressed interest.”
The now or never technique will close deals faster as they make the customer believe that they will miss out on a great deal if they don’t agree. This technique can also be used for clients that have dragged their heels through the closing process without committing to a yes or a no.
This technique works best when you have leeway to decide on making deals specific to each sales negotiation. As it’s a fairly aggressive closing technique it may not be suited for some negotiations so apply common sense to each scenario you’re considering using it for.
Pro Tip:
Use RevenueGrid’s AI-driven recommendations to automate time-sensitive offers
and apply the “Now or never” close with precision.
Summary close
Summary closes work because they are a simple and effective way to hook your customer. By providing a concise message on the benefits of your product you make the decision process faster and easier. This method can be applied to almost any product regardless of its size or complexity.
The beauty of the summary close is that it doesn’t require you to offer a discount or promotion. All you need to do is convey the benefits of your product and it’s advantages over your competitors (though don’t be too negative as it can be off-putting to clients).
Say you’re closing a deal on an enterprise CRM solution, a summary close would look like this:
“Our CRM platform enables seamless pipeline management, integrates with your existing tools, and offers industry-leading data security. Plus, you receive dedicated onboarding and 24/7 support with every licence.”
All you need to do to ace summaries is know your product inside and out. A well crafted summary is extremely effective as your client is more inclined to remember 30 seconds of high quality information than 30 minutes of a prolonged pitch.
Pro Tip:
RevenueGrid’s pipeline visibility helps you identify the most compelling benefits
for each prospect, making your summary more targeted and effective.
Sharp angle close
Sharp angle closes are more unusual as they involve surrendering initiative to the client. Usually, one should alway seize the initiative but there are benefits to being what boxers would call a counter puncher, ie, someone who changes their strategy based on their sparring partner’s moves.
In essence the sharp angle close is where the customer identifies an element of your product they don’t like and your countermeasure is to offer a response to close the deal with a win. It’s frequently encountered in the IT and tech industry where products depend on installations and updates. Here are some examples;
- Client: “I love this CRM solution but the data migration seems complex, it puts me off buying…”
Salesperson: “If I arrange free data migration by one of our experts, could we close today?” - Client: “The software seems great but installation is too expensive and complicated.”
Salesperson: “If I threw in a free installation by one of our experts could we close today?”
The key to using this technique is that you need to think flexibly and understand the client’s emotional needs. Also, plan ahead to consider what you’re willing to give up as part of a sharp angle close and make sure it’s something you can afford.
Pro Tip: Revenuegrid’s deal guidance features help you identify potential objections early, allowing you to prepare sharp angle responses that address specific concerns.
Ended question close
Where some closing techniques inject urgency into the sales process the ended questions close introduces finality. The salesperson focuses their clients attention by asking a question that brings the entire process either to a close or a break. It’s a guaranteed way to secure a faster deal but it must be used correctly.
Ask the wrong question at the wrong time and you’ll end up killing the deal. An ended question should only be used at exactly the right moment, and only after the client has all the relevant information required to give the answer you want. This can make it difficult but it is a very effective technique.
Take a look at these examples;
- “Do you like what I’ve demonstrated to you today?”
- “Is this feature a problem for you?”
- “Can we move forward with this transaction?”
These examples show how you can take the initiative and direct the movement of the sales process. The first two in particular also allow you to change your plan based on their needs. Crucially, all three inject finality by marking clear stages to your process.
Don’t overuse ended questions, but using them in the right way allows you to maintain full control over your closing system.
Pro Tip: Revenuegrid’s meeting assistance captures conversation outcomes, helping you identify the perfect moment to deploy an ended question close.
Assumptive close
If you want to succeed in sales you need a positive mental attitude. If you approach meetings without energy and confidence, it will be difficult to inspire customer trust and interest in your solution. If you have the right positive attitude however, then the assumptive close technique will work wonders.
The assumptive close is a long term strategy but it’s highly effective. During the sales process you subtly let your customer know that you assume they will buy the product. Now this could go either way especially if you come across as arrogant, but done the right way this psychological trick can work wonders if you’re confident and eloquent.
You need the right customer sale and service strategy to make an assumptive close work. They’re great in informal settings, especially with pre-existing customers with whom you already have a relationship. We wouldn’t for example recommend assumptive deals for formal meetings with traditional outlook companies.
Pro Tip: Revenuegrid’s customer interaction history helps you gauge relationship strength and determine when assumptive closes are appropriate for each prospect.
Tools and Technology to Accelerate Deal Closing
Technology plays an increasingly critical role in accelerating deal closure. AI-powered contract redlining and management systems cut contract review cycles by 45% to 90% compared to manual processes.
Key technologies that streamline the sales process include:
- CRM Systems – Centralise customer data and automate follow-up sequences
- Proposal Software – Generate professional proposals quickly with templates and e-signature capabilities
- Sales Automation Platforms – Trigger timely actions based on prospect behaviour and engagement
- Video Conferencing Tools – Enable face-to-face interactions that build trust and rapport
- Contract Management Solutions – Accelerate legal reviews and approvals
- Revenue Intelligence Platforms – Provide AI-driven insights into deal progression and risk factors
When selecting sales technology, prioritise solutions that integrate seamlessly with your existing workflows and provide actionable insights rather than just data collection. The goal is to remove friction from the buying process whilst maintaining the personal touch that builds relationships.
Now, let’s see how you can supercharge these techniques with Revenuegrid…
How Sales Teams Can Enhance Closing Techniques
You’re probably curious how to make these five closing strategies even more effective. The easiest way is to introduce a specific sales acceleration tool like Revenuegrid. In this case you’ll be equipped with a software automating your sales process in several directions and bringing you closer to winning deals.
How can Revenuegrid help your team to close a sale faster?
Provide a clear picture of what your reps are up to, what tactics they are using, how they communicate with customers – with Revenuegrid you can get complete pipeline visibility and know exactly where your reps are standing on each of the deals. As a result you can catch deals once they go south and access key sales metrics for each deal, moving them in the right direction.
Why Revenuegrid vs. Competitors
| Feature | RevenueGrid | Competitor |
|---|---|---|
| AI Deal Insights | ✓ | – |
| Automated Playbooks | ✓ | – |
| Native CRM Integration | ✓ | Limited |
- Automate sales plays and guide reps through the funnel without your help by making recommendations based on context and pre-defined rules that align with the sales process using AI insights
- Supplement in-person coaching with personalised, automated sequences that surface actionable insights and help reps apply the right action at the right time, based on your sales process.
Revenuegrid software surfaces the best action for every deal, alerts you and your reps when deals are at risk, and helps you understand what went wrong. As a result, you’ll maximise the effectiveness of any of the closing sales techniques we’ve described.
Get started with Revenuegrid
and win more deals faster
Quick Reference: Five Closing Techniques
| Technique | Best Use Case | Potential Pitfall |
|---|---|---|
| Now or Never Close | Indecisive prospects who need urgency | Can appear pushy if overused |
| Summary Close | Complex products with multiple benefits | May oversimplify nuanced solutions |
| Sharp Angle Close | When prospects raise specific objections | Requires authority to make concessions |
| Ended Question Close | After comprehensive product demonstration | Poor timing can kill the deal |
| Assumptive Close | Strong relationships and informal settings | Can seem arrogant with new prospects |
Key Takeaways on Closing Deals Faster
Whichever closing technique you use, remember to maintain a positive and professional attitude, and you will surely succeed. Ready to close more deals? Book a Demo with Revenuegrid today.
Keep reading our blog for the latest articles on improving your sales techniques and don’t forget to like and subscribe to our social media pages.
How to close a deal quickly?
You can close deals quickly by qualifying prospects thoroughly, creating genuine urgency, addressing objections proactively, and using the right closing technique for each situation. Focus on understanding your prospect’s timeline and decision-making process, then align your approach accordingly.
What are the most effective strategies to close deals faster?
The most effective strategies include targeting ideal customer profiles, identifying all decision makers early, leveraging social proof, simplifying the buying process, and using technology to automate follow-ups. Combining multiple closing techniques with systematic sales processes yields the best results.
What are common obstacles to closing sales deals faster?
What are common obstacles to closing sales deals faster?
Common obstacles include buyer indecision (which accounts for 61% of lost deals), complex approval processes, insufficient urgency, poor qualification, competitive pressure, and internal bottlenecks. Understanding these challenges helps you select appropriate closing techniques and address root causes of delayed decisions.
When should I use the assumptive close technique?
You should use the assumptive close when you have a strong relationship with the prospect, in informal settings, or with existing customers. Avoid this technique in formal meetings with traditional companies or when dealing with new prospects who might perceive it as arrogant.
How can technology help accelerate deal closure?
Technology accelerates deal closure through CRM automation, AI-powered insights, contract management systems, and sales enablement platforms. These tools reduce manual tasks, provide data-driven recommendations, and eliminate friction from the buying process whilst maintaining personal relationships.
