Introduction email template

Even business relationships should start with an introduction. Write an email that will make prospects want to say “Hi” back.

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What is a business introduction email?

A business introduction email is a good way for organizations to present themselves to their potential customers, investors, partners, distributors, or other individuals/businesses to present products or services that the company offers to engage the recipient in further communication.

These can be either B2B (describing a partnership, requesting investment, or describing the products/services) or B2C (introducing sales, new products, discounts) emails.

According to, if everything’s done right, the open rate of such emails can be as high as 91%, and the conversion rate as high as 27%.

What a business introduction email includes?

The content of such emails may vary from addressee to addressee, though, in general, this type of emails contains the following points:

  • A greeting;
  • Your name;
  • The organization you work for;
  • Any affiliation that is worth mentioning;
  • The motive for creating this email;
  • Products or services you offer (if applicable);
  • Your professional signature.

Business introduction email template

For example, this email template is perfect for presenting a specific product/service:

Greetings [recipient’s name],
I’m [your name], and I represent [company]. I’m pleased to inform you about our new release [description of a product or service].
As a [your position] I’m always glad to share important information about [industry] and do my best to assist your organization with [explanation of how you can solve a customer’s problem].
Please notify me if you are willing to learn more about that.
Yours respectfully,
[your name and contacts]

This one is more suitable for introducing your company to the addressee:

Hi [recipient’s name],
I hope you’re doing well!
My name is [your name] and I work for [name of the organization]. I would like to discuss with you the way we’ve been introducing the innovations in [industry] with our [expertise].
[Organization] is one of the most [give a few unique details about your company].
Please visit our site at [URL] for details or do not hesitate to chat with me when you have time.
Kind regards,
[signature with contact information]


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