We’re excited to release the brand new Revenue Intelligence Buyer’s Guide, a step-by-step toolkit to help you find the right solution for your organization’s needs.
Why does this matter?
Revenue Intelligence has emerged as a must-have solution for any company striving for growth and market leadership. According to Gartner*, two crucial developments are driving greater adoption of revenue intelligence platforms:
- By 2025, 70% of all B2B seller-buyer interactions will be recorded or analyzed to extract competitive, deal, and market insights using AI/ML and natural language processing (NLP).
- By 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions.
Further, Gartner defines revenue intelligence platforms as “applications that provide sellers and managers with deeper visibility into customer interactions and seller activity. This information forms the basis for enhanced insights into deal progress, guided selling, pipeline analytics and sales forecasting. Predominantly used by B2B sales organizations, revenue intelligence improves seller effectiveness by reducing the burden of CRM data entry and guiding sellers on how to best engage with customers. Revenue intelligence uses AI and advanced analytics to amplify the value of commercial data, accelerate sales cycles and increase success rates at all stages of the revenue process.**”
Our new Revenue Intelligence Buyer’s Guide aligns with Gartner’s assessment. The guide is a multi-faceted toolkit, with individual pieces covering a range of topics, for the stakeholders who play a role in the revenue intelligence decision-making process. It’s also intended for the people and teams who benefit from using a revenue intelligence platform. Overall, this includes:
- The builders – CRM owners
- The accelerators – Sales Ops/RevOps (leaders and teams)
- The generators – Sales (leaders and teams)
- The leaders – C-suite
When you download the Buyer’s Guide, you’ll immediately receive the first piece in your email inbox. We’ll then send you a new piece of content every week for five weeks, to create an informative, engaging buyer’s journey. Our Buyer’s Guide aims to help you navigate the myriad challenges to address, questions to answer, and decisions to make to find the right solution.
Specifically, the Revenue Intelligence Buyer’s Guide includes:
- Trends in RevOps – The Rise of AI in RevOps: Transforming Sales Automation for Growth
- The Business Case for Revenue Intelligence
- Identifying and Involving Stakeholders
- Important Features and Functionality + Integration Overview
- Evaluating Your Success: Key Metrics
The Revenue Intelligence Buyer’s Guide is designed to equip you and your colleagues with the knowledge and understanding to secure buy-in and achieve optimal pipeline performance. Use this guide to deepen your understanding and confidently share insights across your organization.
*Gartner Market Guide for Revenue Intelligence Platforms, January 2023
**Gartner Market Guide for Revenue Intelligence Platforms, January 2023
