Blog author
Grace is an experienced B2B content writer & strategist for SaaS, digital marketing, & tech brands from Los Angeles, California. With a knack for turning complex concepts into compelling narratives, she has assisted numerous brands in developing impactful content strategies that engage audiences and drive business growth. Her wealth of experience in the ever-evolving tech world has equipped her with a unique perspective on industry trends and dynamics, enabling her to deliver content that resonates with a tech-savvy audience.
Role of Sales in Customer Journey Mapping
Customer journey maps are typically considered “marketing stuff.” Which, let’s just come out and say it, is weird, right?
How to sell to buyers who prefer travelling their (buyer) journey alone
Screen time has turned the buyer experience on its head
Creating emotional connections in sales and other emotional selling tips
There's no crying in sales. Or, at least that's what that thick-skinned sales rep stereotype might lead you to believe