7 Sales Pitch Examples — How to Make a Sales Pitch

Pitching in today’s B2B landscape is a strategic endeavour that demands precision and empathy.

Not only do you need to present your product, service and value prop in a matter of seconds, you also need to save some space for empathy and connection.

A great sales pitch starts with great information. This guide is tailored for B2B sales teams in technology, SaaS, and financial services—especially those managing complex sales cycles and multiple stakeholders. Learn how to speak directly to your buyers’ needs and close more deals.

What is a sales pitch?

A sales pitch is a brief presentation where you explain the nature and benefits of your business to potential customers. It should be concise enough to deliver within the time constraints of a single elevator ride.

A sales pitch, or an elevator pitch, is a brief presentation where you give your customer an explanation of the nature and benefits of your business. Ideally, you should be able to deliver a sales pitch within the time constraints of a single elevator ride.

Why is a sales pitch important?

Sales pitches are crucial because they create first impressions, establish credibility, and determine whether prospects will engage further with your solution.

Whether you’re cold-emailing or following up on a call, there’s a lot to cover in very little time.
Without a plan, sellers often ambush buyers with an unsolicited lecture, an impersonal email or a generic elevator pitch. Of course, none of these things align with today’s relationship-style selling.

Let’s look at what makes a sales pitch effective and go over a few examples to help guide the way.

Key Elements of a Successful Sales Pitch

Every effective sales pitch contains five essential components that work together to engage prospects and drive action:

• Hook: A compelling opening that captures attention within the first 10 seconds
• Problem Identification: Clear articulation of the prospect’s specific pain points
• Value Proposition: Your unique solution and how it addresses their needs
• Social Proof: Evidence that your solution works, such as testimonials or case studies. Research demonstrates that displaying social proof can increase conversion rates by up to 34%

Clear Call-to-Action: A specific next step that moves the prospect forward

Types of Sales Pitches

Different selling situations require different pitch approaches. Here are the main types you should master:

Research indicates that 69% of B2B buyers have accepted cold calls from new providers in the past year, demonstrating the continued effectiveness of phone-based approaches when executed properly.

How to Structure a Sales Pitch

A well-structured sales pitch follows a proven framework that guides prospects from initial interest to taking action. Use this step-by-step template to build compelling pitches that convert.

Effective sales pitches are dynamic, they address buyer needs and, most importantly, they start a conversation.

To be successful, you’ll need to relate to your prospects — which means taking the time to learn about the buyer and coming up with a way to explain the value of your solution.
Only 13% of B2B buyers feel that salespeople truly understand their needs when trying to sell them on a solution.

Step-by-Step Sales Pitch Framework

1. Open with Impact: Start with a compelling hook or relevant insight
2. Identify the Problem: Articulate the specific challenge your prospect faces
3. Present Your Solution: Explain how your offering addresses their pain points
4. Support with Evidence: Share relevant case studies, testimonials, or data
5. Close with Action: Propose a clear, specific next step

The average sales close rate in 2024 stood at 29%, with considerable variation based on sales enablement quality and pitch customisation. Structured approaches consistently outperform generic pitches.

Before you start putting together your pitch, make sure you have a clear understanding of the following:

• What are you selling?
• Who are you selling to?
• What makes you uniquely qualified to help this prospect?
• Do you have mutual connections?
• Is this person already familiar with your company?

Now that we’ve established a few basics, let’s look at some sales pitch examples that will help you close more deals.

Why Revenue Grid

Revenue Grid uniquely empowers B2B sales teams with AI-driven insights, automated Salesforce integration, and guided selling workflows—ensuring no deal slips through the cracks. Unlike generic sales tools, Revenue Grid’s platform captures 100% of customer interactions and provides 360-degree pipeline visibility. See how we compare.

Sales Pitch Example 1: Storytelling Approach

If you’re a sales manager at a mid-market SaaS company, this storytelling approach helps you connect with prospects on an emotional level whilst demonstrating clear value.

At this point, you’ve already defined the who, what and why behind your sales pitch.
Your next move is to shape it into a compelling narrative where the buyer is the protagonist.
According to one study, 63% of prospects remember stories more than a dry list of facts.
Stories make B2B interactions seem more human and increase likeability, plus they help the prospect imagine the possibilities offered by your solution.
A good story contains the following elements:

• Character. Who is your target audience? What are their interests? What do they do?
• Problem. What challenges is this buyer facing now? Are they wasting too much time on spreadsheets? Are they having trouble making sense of increasingly large data sets?
• Solution. How can you help? Does your company simplify data analysis or automate time-wasting tasks?
• Success. What does success look like for your prospect? Here, you’ll want to address benefits by focusing on specific ways your product/service will improve their life. For example, will your automation solution free up time they get to spend with their family? Will the insights you provide help them make more money?

Now, remember, this isn’t a novel. It’s more of a teaser aimed to entice prospects into learning more. You’ll want to save the good stuff for later — after you’ve set the scene and done some character building.

Once they’re hooked, that’s when you can go in for the close.

Sales Pitch Example 2: Cold pitching via email

A great email sales pitch begins with a great hook, or subject line. If you fail to capture your prospect’s attention here, they’ll never know how great your offer is.
According to Convince and Convert, 35% of email recipients open emails based on subject line alone.

Here’s an example of how you might reach out to a new prospect via email.

Hi Alex,
I hope this email finds you well!
I’m reaching out because [mention how you got their contact info–mutual acquaintance, referral or through your own research].
TechCo offers revenue intelligence solutions that can help your team do A, B and C.
We do this by:

• Benefit
• Benefit
• Benefit

I’d love to discuss more ways we can help TechCo get X results.
What time works best to set up a quick call [time and date]?
Best,
Sarah

Notice that this email starts by mentioning specific details about how the sender got the prospect’s contact information and why they’re reaching out.
As you put together your cold email templates, keep in mind, these personal details help warm things up.

Sales Pitch Example 3: Following up on a trigger action

A trigger action is something like an e-book download or signing up for an email list.
While you may be targeting someone you’ve never talked to before, this person is at least somewhat familiar with your brand.

Here, you’ll want to make sure that your pitch lines up with what’s expected at this stage in the buyer’s journey.

For example, you might follow up after a prospect downloads a case study with something like this:

“Hi [name],
I noticed that you downloaded X case study from my previous email and thought I’d check back in.
Did you get a chance to look over my original proposal?
I’d be happy to go over key features over the phone and answer any questions you might have.
What time works best for a 15-minute call?”

Set up triggers to follow up on key actions your prospect does with Revenue Grid. Ask us how:

Book a Demo

This email serves the same purpose as those “just checking in” messages everyone hates. The reason this works is, you’re using prospect engagement as a reason for reaching back out.

Because downloading a case study or industry report indicates interest, it’s worth circling back to see if the prospect is ready to move forward after doing some research.
If you’re reaching out post-download to someone new, you might use your initial email to gauge interest before launching into a pitch.

Try something short and sweet like this to make contact:

Hello [name],
What was driving your interest in revenue intelligence solutions?
I will plan to give you a call a bit later — when is the best time for us to connect?
Sincerely, [name]

While this isn’t a full-on pitch, the seller sets the stage for a two-pronged approach.
If the recipient responds, the seller gains a bit more insight into how to present the solution when he follows up.

Sales Pitch Example 4: Cold calling sales pitch example

If you’re cold calling, doing your research becomes even more important.

“Rep: Hey Jane, it’s John from DataTech Solutions. How are you? Prospect: Not bad, what can I help you with, John?
Rep: I came across a handful of Google Ads campaigns promoting your CRM platform, and believe you could boost your conversion rate by making some changes to your landing pages.
Prospect: Sorry, what do you guys do?
Rep: We help brands like TechCorp and SalesForce Inc improve their conversion rates by managing PPC and paid social media campaigns.
In fact, TechCorp saw a 40% increase in qualified leads after working with us for just three months.
Prospect: Hmm..
Rep: I’d love to learn more about your strategy and share some ideas that have worked well for brands like TechCorp and SalesForce Inc.
Do you have time for a short call next week?”

So, the reason this approach works is, it kicks off with a great opening line. The seller doesn’t resort to the dreaded, “is this a good time to talk about X product?”

Instead, they use a bit of small talk to get a read on the prospect’s mood.
Additionally, the seller keeps moving, even as the prospect drops an “I’m sorry, what do you guys do?”

Sales Pitch Example 5: Build trust by outlining your goals for the call

Prospects are often wary of getting trapped in a high-pressure conversation with a strange sales rep.

Setting an agenda for the call is an effective way to demonstrate to prospects that their time is valuable. If you’re reaching out cold, it helps you convince the buyer to hear you out.
Here’s an example that gives prospects a sense of what to expect on the call.

“Hi Alex, glad we were able to connect today. I’d like to go over A, B and C, and then we can go over any questions you might have. Does that sound good to you?”

Here, you’ll want to make sure that each item on the agenda speaks to something your prospective buyer cares about–stick to 3-5 key points and arrange them in a logical order.
It’s also worth noting that this agenda-setting tactic works really well for demos or other types of scheduled calls.

Sales Pitch Example 6: Follow-up sales pitch examples

Given today’s long sales cycles and multi-buyer decision-making processes, it’s no surprise that few deals close on the spot, yet many sellers give up without a fight.

Studies show that 92% of sales reps give up after the first ‘no’, but four out of five prospects will say ‘no’ four times before saying ‘yes’.

Another study found that 70% of email conversations end when a prospect doesn’t reply to the first email. That same study also found a 21% chance that prospects will respond the second time around.

Here are a couple of ways to break through to prospects and get a response.

Follow up on a voicemail

The voicemail-email combo is a classic sales tactic for staying fresh in buyers’ minds. For this to work, you’ll need to follow-up with an email minutes after leaving the voicemail.
Try something like this:
Subject line: Just tried to call you

“Hi Alex,I just tried to call you but assume you’re busy. Please give me a call back at 555-0123 or respond to this email to set up a better time to chat.
Look forward to hearing from you soon.
Best,
Sarah“

Following up on an unopened email

In this case, you can reuse most of the content from your original message.

I recommend adding a quick reference to the original email so that the recipient doesn’t assume you’ve copied and pasted the exact same message.

“Hi Alex,I’m following up on my last email as I wanted to make sure you were aware of our revenue intelligence platform.[Insert text from original message]”

In this scenario, you might want to switch up your subject line, as the original copy may not have been compelling enough to warrant a click.

Sales Pitch Example 7: Don’t forget the close

Whether it’s a cold call or a follow-up email, every pitch should end with a clear next step.
While this may seem like sales 101 stuff, an estimated 85% of salespeople don’t ask for the sale.

Big mistake.

Another report found that roughly 90% of buyers won’t buy unless a salesperson explicitly asks them to, so it’s safe to say that leaving things on an open-ended note won’t get you any closer to hitting your quota.

Here are a few examples for how you might work that critical call-to-action into your next sales pitch.

Book a demo

“You can book a demo on my calendar – I’ll show you how to do [X, Y and Z].
What projects are you working on? How many people are on your team?”
Best,
Sarah“

The goal in this email is to get the buyer to book a demo (by the way, you can schedule meetings with Revenue Grid, which syncs meeting details across all connected sales tools) is part of, while the additional questions at the end provide an opportunity for the rep to learn more about the buyer’s needs.

Book a Demo

Promote a Download

“If you have any questions about Revenue Grid, feel free to reach out–I’m happy to help.
If you haven’t already, take a look at our Sales Playbook for SaaS Teams you can access it here.
The report offers tons of valuable insights that can help you with X and Y.
Best,
Sarah“

Common Mistakes to Avoid in Sales Pitches

Even experienced sales professionals can fall into these common traps that undermine pitch effectiveness:

• Talking too much: The most prevalent pitfall involves talking substantially more than listening. Research shows that top-closing B2B representatives maintain a 43% talk-to-listen ratio compared to 65% for average performers
• Being too generic: Using the same pitch for every prospect without customisation
• Focusing on features instead of benefits: Explaining what your product does rather than how it helps
• Lacking social proof: Failing to include testimonials, case studies, or relevant statistics
• Missing a clear call-to-action: Ending without a specific next step
• Poor timing: Pitching before understanding the prospect’s situation and needs