Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

Miller Heiman Sales Process: A Comprehensive Guide to Strategic B2B Selling

Whatever got you where you are today is no longer sufficient to keep you there

How to Sync Google Calendar With Salesforce: Native and Third-Party Setup Options

Sync contact data, manage deal flow and automate your sales pipeline in Salesforce

Forecast Accuracy Formula: How to Measure and Improve Forecasting Accuracy

Forecast accuracy is a good servant but a poor master

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