Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

Customer Experience Management (CEM or CXM)

Get your roadmap to creating an exceptional customer experience

Consultative selling: 5 key principles for success

Always be consulting

Three effective sales organization structures

Determine the design of your sales team

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