Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

What is predictive sales analytics and how can it bolster sales?

What if your business had its own crystal ball that would allow you to spot opportunities and avoid pitfalls? How? With predictive sales analytics

How to calculate revenue projections

Missed guidance is on the rise

Sales Cadence Guide 2025: How to Build, Examples & Best Practices

Create a killer sales cadence

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