Lavender Nguyen

Core UX Writer at Booking.com

Author of articles

Lavender Nguyen is a Freelance Content Writer focusing on writing well-researched, data-driven content for B2B commerce, retail, marketing, and SaaS companies. Also known as an Email Marketing Specialist, she helps ecommerce B2C brands develop high-converting, customer-focused email strategies.

Effective Sales: The What, the Why, and the How

Effective sales is not about convincing someone to buy, it’s about helping someone to see how they will benefit from the purchase

How to calculate revenue projections

Missed guidance is on the rise

What sales activity tracking is and how it can improve your sales

“Even if you are on the right track, you’ll get run over if you just sit there.” – Will Rogers.

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