In the world of sales, we like to use the term “bluebird” to refer to an unanticipated or incredibly profitable sale. It’s called that because it’s something you can stumble upon without much effort — like one of those beautiful birds that just lands on your shoulder and doesn’t seem to be going anywhere.
In this article, let’s dive into a bluebird sale and learn how it can happen in real life.
What is a bluebird in sales?
As said above, a bluebird sale is an unexpected sale that happens when you’re not actively looking for it. Bluebird sales are also called “opportunity sales,” “lucky breaks,” and “fortuitous events.”
Bluebirds are different from other kinds of sales in that they aren’t the result of years of hard work and effort—they seem to fall into your lap without any effort on your part. They’re like bluebirds because they tend to appear when you least expect them, but once they do, they can be incredibly rewarding.
Bluebird sales examples
Salespeople love bluebird sales because they bring in a lot of money and don’t require much work. They’re more likely to happen if you’re in the right place at the right time, for example:
- You’re at a networking event, and someone mentions they need a new website. You offer to do it for them at a discount, and they say yes.
- An unexpected call from an old customer who wants to buy a product in bulk and is willing to pay full price.
- If you’re having a conversation with someone about their current device, and then they mention they want to replace it. You could take advantage of this situation by bringing up your product and offering it as an alternative solution.
How to get ready for bluebird sales
Bluebird sales are great because they’re not something you can plan for in advance—you just have to be ready to take advantage of them when they happen.
The best way to set yourself up for bluebird sales is to make sure you have everything your customers could want available in stock. So, when they come in looking for something specific, they’ll find it on the shelf and buy it from you instead of somewhere else.
Apart from that, you can increase your exposure through advertising and word-of-mouth marketing so that people are more likely to come into your business when needed.