Blog author
Grace is an experienced B2B content writer & strategist for SaaS, digital marketing, & tech brands from Los Angeles, California. With a knack for turning complex concepts into compelling narratives, she has assisted numerous brands in developing impactful content strategies that engage audiences and drive business growth. Her wealth of experience in the ever-evolving tech world has equipped her with a unique perspective on industry trends and dynamics, enabling her to deliver content that resonates with a tech-savvy audience.
Conducting sales meetings that engage & inspire
Weekly sales meetings do little more than inspire dread
Grace Sweeney
9 min read
ICPs vs. buyer personas: what SDRs at B2B SaaS companies need to know
Outreach not converting enough leads? Work on your buyer personas and ICP
Grace Sweeney
9 min read
Hard sell vs soft sell – Which is best for your business?
Batman or Superman, Barcelona or Real Madrid, hard sell or soft sell?
Calum Grey
9 min read