TL

Shobith is a marketing leader with 10+ years of experience across agency, startup, and B2B SaaS environments. He led a Boston-based marketing agency for five years, founded a marketing firm serving 30+ global tech startups in fractional CMO roles, and ran a COVID-era mentorship program coaching 25+ startups across India, the US, and China. He also co-founded an ed-tech startup before narrowing his focus to B2B SaaS growth. He joined Revenue Grid as Head of Marketing in February 2025, bringing deep expertise in GTM strategy, ICP development, positioning, and conversion optimization.