About
Rand Simulation helps organizations bring product ideas to life by incorporating engineering simulation technology into the product development process. Its engineering analysis solutions help teams optimize product performance while balancing factors such as cost, manufacturability, size, and design.
Industry
Engineering Software and Consulting Services
Challenges

Traditional outreach was limiting pipeline growth

Rand Simulation wanted to generate a stronger, more qualified pipeline, but its traditional outreach methods were not producing the results the team needed.

Sales reps lacked enough insight into which prospects were most likely to engage, making it harder to prioritize outreach and improve lead-to-SQL conversion.

This created three key challenges:

  • Inconsistent prospect engagement across top-of-funnel outreach.
  • Limited performance insights into which messages and sequences were working.
  • Insufficient pipeline visibility making it harder to identify and address potential revenue gaps.

Rand Simulation needed a more data-driven way to prioritize prospects, improve outreach effectiveness, and keep pipeline generation on track.

Solution

Smarter engagement, better targeting

Revenue Grid helped Rand Simulation automate prospect engagement and turn activity data into actionable sales insights.

  • Sales Sequences
    Automated prospect outreach so sales reps could engage leads faster and more consistently.
  • Revenue Signals
    Highlighted the prospects most likely to engage, helping reps focus follow-up where it had the greatest potential impact.
  • Engagement Analytics
    Provided detailed performance insights across sequences, emails, and recipients to help teams refine messaging and improve results.
  • Automated Activity Capture
    Connected customer activity with the CRM, improving pipeline visibility and giving sales leaders a more reliable view of early-stage opportunities.
impact

More pipeline, more new logo business

With more consistent outreach and better visibility into prospect engagement, Rand Simulation improved both pipeline generation and sales execution.

25% Increase in New Logo Pipeline
Rand Simulation grew its new logo pipeline by 25% within 12 months.

10% Increase in New Logo Business
Stronger prospect engagement translated into a 10% increase in new logo business over the same period.

More Consistent Sales Execution
Automated engagement and clearer prospect signals helped sales reps follow up more systematically and focus on the right opportunities.

Better Pipeline Visibility
Sales leaders gained stronger insight into early-stage pipeline health and could identify potential revenue gaps sooner.

The Revenue Grid platform is a critical component of our overall sales process, given its impact on new logo pipeline production, sales rep consistency, and revenue loss mitigation.

– Jason Pfeiffer, Vice President, Rand Simulation