Grace Sweeney

B2B content writer & strategist

Blog author

Grace is an experienced B2B content writer & strategist for SaaS, digital marketing, & tech brands from Los Angeles, California. With a knack for turning complex concepts into compelling narratives, she has assisted numerous brands in developing impactful content strategies that engage audiences and drive business growth. Her wealth of experience in the ever-evolving tech world has equipped her with a unique perspective on industry trends and dynamics, enabling her to deliver content that resonates with a tech-savvy audience.

Account-based selling and relationship selling: old concepts powered by new technologies

Account-based selling and relationship-based selling are hot topics these days. But—what do these terms actually mean for sales reps?

How to close deals faster

The answer is more complicated than it used to be

5 tips for building a rock-solid sales enablement strategy

One-size-fits-all solutions and mind games have been replaced

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