We needed to quickly email thousands of C-levels in a way that seemed like personally written messaging. No one else could do it.
Denis Dovgopoliy, CEO and Founder
Unicorn Nest’s goal was to create a landmark study from square one in record time.
They were starting out with a few rarely used domains and an email list of 25,000 leads across more than 5,000 funds. The plan was to collect at least 50 completed surveys in 2 weeks.
When it comes to engagement, starting high-rate messaging from cold domains is a surefire way to end up in spam. Unicorn Nest needed full control of the mail throttle for all users.
The messaging had to seem personal and natural to convince people to share their time and knowledge. Not sending a wall of emails to everyone in an organization on the same day and stopping messaging when a survey was completed were both top priority.
Other providers either told us it was impossible or quoted us an outlandish price.
With bulk email tools like Mailchimp, you can’t reply in the same email thread which is a dead giveaway for automation.
One Unicorn Nest salesperson was able to easily control campaign sending for all of the users on the team.
Our engagement features already make it less likely to land in spam, since emails are sent directly from personal Office365 and Gmail accounts. And using engagement rules, Unicorn Nest was able to gradually throttle up messaging for each of their team members to keep things in the safe zone.
Unicorn Nest started out by writing several different email sequences so that people in the same organization wouldn’t get the same messages.
Then they set them up to be sent out by team members at regular intervals, with an engagement rule preventing any organization from receiving more than one message per day.
Recipients had the option to either fill out a Typeform survey or simply respond to the email.
Messaging was stopped automatically when Revenue Grid detected a real email response or got a signal from Salesforce that a survey had been completed.
Once recipients replied, the Unicorn Nest team picked up the conversation naturally, continuing in the same email thread just as if they’d been messaging personally to begin with.
Unicorn Nest loved the results they got with Revenue Grid. It brought all the data and controls to one place. All recipients were easily manageable from a single source, with the added benefit of Salesforce List Views and merge field personalization.
In the end, the messages had a 98% deliverability rate. Unicorn Nest was able to get time-sensitive information quickly from a huge amount of contacts without damaging their reputation. They processed it into a valuable report in time to release it to investors hungry for direction in the middle of a crisis. Mission accomplished!
Thanks to the Revenue Grid team, our survey was even more successful than we expected, and we were able to get hard data to our network of investors extremely quickly.