Sequence Analytics

Revenue Engage (RE) summarizes the outcomes of a communication withing each sequence through interactive analytics visualizations on the Analytics tab and consists of two areas: Metrics in the top and Bar graph in the bottom area.


Metrics

Metric bars are clickable and will take you to the Recipients tab of the Sequence, which will be filtered only to those of the prospect who fall into the category.

All figures are exemplary
Number of recipients in the sequence Number of unique recipients reached out
Total number of emails sent out, within all steps combined Number of recipients who bounced - an automated email have been received informing that the message had not been delivered. Bounce rate = Bounced / Contacted
Total number of unique email opens per step. Open rate = Opened / (Sent - Bounced) Total number of recipients who clicked on a link in Sequence's emails. Clicked = Clicked / (Sent - Bounced)
Total number of valid recipients who replied (auto-responses don't count). Reply rate = Replied / (Contacted - Bounced) Total number of auto-replies received
Ignorance rate = (Contacted - Bounced - Replied) / (Contacted - Bounced) Reply / Open = Total replies / Opened
Click / Open = Clicked / Opened For this many recipients the Sequence have been finished
This many valid recipients have been engaged, meaning Sequence has been finished with "Success" Person Status. Success rate = Success / Contacted - Bounced This many valid recipients have expressed disinterest, meaning Sequence has been finished with "Not interested" Person Status. Reject rate = Not interested / Contacted - Bounced
This many valid recipients Opt-ed out from further communication either by clicking an unsubscribe link, or have been opted out manually. Unsubscribe rate = Opted out / (Contacted - Bounced) Total number of valid recipients who were unresponsive in this sequence. Unresponsive rate = Unresponsive / (Contacted - Bounced)



Bar graph

The horizontal axis represents data per each step of the sequence. While the vertical axis shows number of recipients per metric.


In order to see based on exactly whose of recipients' reactions and occurrences the bars get built, hover on a bar and click Details. You automatically will be redirected to Recipients tab which will be filtered only to those who make it to a clicked category.

For example, who exactly clicked on a link which you added into an email type of a Step number 3: simply hover onto any of the blue bars on the chart and click Details.