Director of Demand Generation

All locationUS
About this role

Revenue Grid is hiring a Director of Demand Generation to join our growing marketing team. Revenue Grid is a Guided Selling platform that helps sales teams to build repeatable revenue generation practice with a help of AI. We are looking for an experienced professional to lead our inbound marketing activities including SEO, Paid, Email and other.

Location: US-only, remote is possible.

Reports to: Head of Marketing

Responsibilities:
  • Developing and executing short and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Lead the team of Demand Generation: SEO, Paid and Email, potentially more.
  • Build and Lead Account Based Marketing activities
  • Develop A/B testing strategies and execution across all channels
  • Improve the efficiency and effectiveness of our marketing automations to increase conversion rates at every stage of the funnel
  • Working with the content team to create appropriate tactics for content marketing
  • Identifying new markets and advertising tactics to encourage business growth
  • Manage our marketing tech stack (Salesforce, Pardot, 6sense), analytics infrastructure, and attribution model
  • Develop reporting on key demand gen KPIs, track progress vs goals, and ensure we have strong insights into performance and trends
  • Delivering performance reports to leadership
Requirements:
  • 5+ years of Demand Generation experience in B2B, Sales Automation SaaS business
  • Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement, and pipeline
  • Data-driven with experience developing a KPI framework, optimizing metrics, and tracking performance against growth goals
  • Hands-on experience with SEO, SEM, Google Analytics, Linkedin Ads, ABM, digital technologies including marketing automation (Pardot) and CRM tools
  • Ability to build strong rapport with sales team and be comfortable managing lead follow-up expectations
  • Consistent track record of partnering with the content marketing team to maximize content consumption and in turn, leads
  • Experience managing paid search programs and webinar series
  • Strong understanding and experience creating dashboards and metrics to drive transparency and communicate progress throughout the funnel
  • Results-oriented; skilled at both planning and hands-on execution
  • Proven ability to work with and communicate effectively with marketing, sales, and product teams
  • Experience in analytics or business intelligence, a plus
Benefits & Perks:
  • A friendly, informal, and knowledge-sharing environment with open-minded people around you;
  • Chance to join a team of professionals in a company globally recognized for its cutting-edge products;
  • Dynamic opportunities for professional growth;
  • A worthy salary;
  • Unlimited vacation;
  • Possibility of WFH;
  • Great medical insurance;
  • Corporate activities including corporate trips, skiing, parties, and other team-building events;
  • Partly or fully paid extra professional training and courses (when needed);